Honest Al’s been a professional barber for years and years – so why not put that hairy knowledge into a top notch, Sweden made, all natural pomade? Designed to attract both hairy old men with massive beards and a genuine love for the classic barbershop as well as all the others, we created a bold identity from clean shapes and vibrant colours. The packaging is printed in letterpress  to get that old-school look and feel!

Client: Honest Al’s