Ski Classics is more than a series of long-distance cross-country ski races. The championship is becoming a Movement rather than just a Tour, engaging both recreational and elite skiers. We recently redesigned the brand identity of Ski Classics to visualize that movement. And, as David Nilsson, CEO of Ski Classics, puts it: "When I look at the logo, it feels like I want to go out and ski. I want to move, I want to go somewhere."